Launched in 2016,LEAF XIA is a fashion label from the Chinese designer, YiQi (Leaf) Xia. The colorful and joyful brand is inspired by humanity, love and joy with color, print, and collage. The designer, who specializes in collage, uses this medium to create a unique soul for her creations. Playing on oversize and extremely colorful creations, it easily stands out from other brands
Now New York based, Leaf Xia graduated from Parsons the New School of Design with BFA in womenswear, showcasing at Parsons 67th Annual Fashion Benefit Runway Show on May, 2015.
She has been named one of Fashion Scout’s SS16 ‘Ones to Watch’ receiving a sponsored catwalk show and exhibition during London Fashion Week on 2015. The success of her fist collection SS16 saw Xia gain notable attention, published on Vogue, Glamour, The Muse, and Schon.
She showed her first official runway show on February, 2016 during London Fashion Week and she is the first Chinese designer to collaborate with the ice cream brand Magnum and showed the collaborated SS17 collection at Shanghai Fashion Week.
FACE THE FEAR WITH LOVE
For this FW 2019 «FACE THE FEAR WITH LOVE» collection, Leaf Xia collaborated with the famous little cat HELLO KITTY. Always in an extremely colorful and joyful theme, the hello kitty touch brings an even more whimsical and joyful touch to the collection.
For the Shangai fashion week this winter, Leaf Xia take back Hello Kitty to New York. This collaboration remind us that Hello Kitty continue to growing up in every girl.
“Face the Fear with Love” is the designer’s six-year thoughts in New York.
BE MY ROSE
For this SS 2019, Leaf xia focuses on transparency with fabrics such as silk, lace, PVC. We find the lightness, the sweetness but also the living part of life through this collection. In addition to the lightweight fabrics offered, there is indeed her trademark, collage in all its forms. From flower to animals, the brand continues to maintain her originality through its collages. Socks, shoes, dresses, nothing leaves the call. Through this collection, xia sets the bar once again in terms of originality and extravagance.
CEO, Leader's team, head of public relations & journalist